For much too long, professionally created and produced video content was financially out of reach for the average small business. Here at RightNow Communications and LapseNow Creative, we find this to be unfair. Sure, professional video producers have a lot invested in their equipment and their time is valuable. But we have found a way to scale all of this for small business and invite you to take advantage of it. Harbor Sailboats Promo from RightNow Communications on Vimeo. Here is an example of a 2 minute promotional video for one of our local clients, Harbor Sailboats, in San Diego, who offer a local sailing club, ASA sailing lessons and more. It is a family run business that has been around for over 40 years! What they offer is totally experiential and video content is able to convey the feelings their potential clients have for what it is they offer. Some videos need to explain and show intricate details and elaborate plans. But most promotional videos need to convey Continue Reading
2017 San Diego Small Business Marketing Breakthrough
Have you noticed how outrageous headlines have gotten these days? Sadly, when the headline does not deliver, over time, people don't trust any of them to convey what might lie behind them. So, here we are promising a "2017 San Diego Small Business Marketing Breakthrough." Lets break it down for you as quickly as I can: Continue Reading
These Little Instagram Sized Videos Rock!
One of my favorite things to do when out shooting photography is to create giant-sized panorama shots. With today's digital cameras shooting massive sizes of resolution, a 6-photo panorama can easily become a 4 foot tall by 16 feet wide photo. I've built up quite a collection of them! But, so far, anyway, have only printed a few. Not long ago I was reading some or another nerdy photo tech article and came across the idea of turning high quality panoramas into a moving video. I was already stoked about the idea from using the Instapan app with my Iphone. So I've gotten pretty excited while perfecting the process it takes to turn a ultra-wide panorama into a video presentation. For instance: If you were a business in San Diego, you could use this video above with your own message(s) on it in your social networks. It's sized perfectly for Instagram and it is dominant on a Facebook newsfeed. We license it to you for one time or unlimited use and it comes either without messages Continue Reading
Big Business Image Content for Small Business Budgets
Here in San Diego, running a small business, today, requires so many talents beyond the core of what it is you do. Take social media marketing; where traditional businesses are slow to adapt while new competitors solely built out of a loyal social media following are growing their businesses in ways the traditionalists can't fully grasp. That's why it makes sense to get a professional to consult on ways you can compete in this brave new world. Here is what I've found in nearly 30 years of independent consulting for small business marketing, with more than 20 of it spent online - you can't possibly run your day to day business and do a great job of marketing yourself online. Oh sure, you'll run across an occasional super star who does. But for the rest of us, the effort falls short. And of course, as you already know, a consultant is going to be far less cost than an employee. While we can design and execute a proven marketing plan via social media, we've got to, first, back Continue Reading