For much too long, professionally created and produced video content was financially out of reach for the average small business. Here at RightNow Communications and LapseNow Creative, we find this to be unfair. Sure, professional video producers have a lot invested in their equipment and their time is valuable. But we have found a way to scale all of this for small business and invite you to take advantage of it. Harbor Sailboats Promo from RightNow Communications on Vimeo. Here is an example of a 2 minute promotional video for one of our local clients, Harbor Sailboats, in San Diego, who offer a local sailing club, ASA sailing lessons and more. It is a family run business that has been around for over 40 years! What they offer is totally experiential and video content is able to convey the feelings their potential clients have for what it is they offer. Some videos need to explain and show intricate details and elaborate plans. But most promotional videos need to convey Continue Reading
2017 San Diego Small Business Marketing Breakthrough
Have you noticed how outrageous headlines have gotten these days? Sadly, when the headline does not deliver, over time, people don't trust any of them to convey what might lie behind them. So, here we are promising a "2017 San Diego Small Business Marketing Breakthrough." Lets break it down for you as quickly as I can: Continue Reading
These Little Instagram Sized Videos Rock!
One of my favorite things to do when out shooting photography is to create giant-sized panorama shots. With today's digital cameras shooting massive sizes of resolution, a 6-photo panorama can easily become a 4 foot tall by 16 feet wide photo. I've built up quite a collection of them! But, so far, anyway, have only printed a few. Not long ago I was reading some or another nerdy photo tech article and came across the idea of turning high quality panoramas into a moving video. I was already stoked about the idea from using the Instapan app with my Iphone. So I've gotten pretty excited while perfecting the process it takes to turn a ultra-wide panorama into a video presentation. For instance: If you were a business in San Diego, you could use this video above with your own message(s) on it in your social networks. It's sized perfectly for Instagram and it is dominant on a Facebook newsfeed. We license it to you for one time or unlimited use and it comes either without messages Continue Reading
Add Cinemagraphs to Your Content Plan
Cinemagraphs combine two of my favorite mediums; photography and cinematography, into one presentation. The method has been taking the content world by storm recently as a darling of the digital world. For good reason. It was created by two photographers in 2011 who broke it into the fashion industry where people literally freaked out over what they saw. I caught wind of it about a year ago and have been perfecting my way of doing it ever since. See the growing collection of my cinemagraph work in San Diego and beyond! Now, I'm ready to share it with everybody. Cinemagraphs are just quirky enough to stop people mid-scroll in this hurry up world to examine what it is they are looking at. It happens because what their eye sees does not completely compute in their brains. Something is strange and compelling. I love that and feel it lends itself to any sort of content marketing message or story you are trying to tell. In short: It is a small business killer app! Continue Reading