Here in San Diego, running a small business, today, requires so many talents beyond the core of what it is you do. Take social media marketing; where traditional businesses are slow to adapt while new competitors solely built out of a loyal social media following are growing their businesses in ways the traditionalists can't fully grasp. That's why it makes sense to get a professional to consult on ways you can compete in this brave new world. Here is what I've found in nearly 30 years of independent consulting for small business marketing, with more than 20 of it spent online - you can't possibly run your day to day business and do a great job of marketing yourself online. Oh sure, you'll run across an occasional super star who does. But for the rest of us, the effort falls short. And of course, as you already know, a consultant is going to be far less cost than an employee. While we can design and execute a proven marketing plan via social media, we've got to, first, back Continue Reading