I’ve worked with small businesses for the past twenty years providing internet marketing services. The first ten years were a remarkable time when the competition was just heating up. The second twenty have seen maturation in this media which means if you are a small business in San Diego, you’ve got to work smarter than others to succeed more than ever before.
A common thread has tied all of this time together; content is king. On one hand, the written word is more powerful now than ever before. On the other hand, engagement with people is more important now, too. Search engines have all the time in the world to read and index the written word, giving high scores to those who provide a depth of knowledge to those who seek it out. Social marketing is every bit as important as search marketing for small businesses now. Social is where you engage with people and people don’t have the time to read. But well timed, short, visual messages can provide the basis for engagement with your local San Diego customers.
One of our strategies we have developed over the past few years for small business is what I call lapsertising. Quite simply, it is a short video clip of relevant time-lapse video produced with one or several messages for your business. By utilizing the compelling video in a message “campaign,” you get a big bang for a small investment.
This is a 45 second Lapsertisement for us! We can change the text messaging on this and re-use the compelling timelapse video imagery again and again
The is a one minute piece of lapsertising that has been used to support the sales of a smartphone App using a San Diego sailing time lapse to tell the story. The text message has been changed several times for use on various social media outlets and at shows.
To learn how you can have lapsertising work for your small business, contact us today to find out how affordable it really can be!