For much too long, professionally created and produced video content was financially out of reach for the average small business. Here at RightNow Communications and LapseNow Creative, we find this to be unfair. Sure, professional video producers have a lot invested in their equipment and their time is valuable. But we have found a way to scale all of this for small business and invite you to take advantage of it. Harbor Sailboats Promo from RightNow Communications on Vimeo. Here is an example of a 2 minute promotional video for one of our local clients, Harbor Sailboats, in San Diego, who offer a local sailing club, ASA sailing lessons and more. It is a family run business that has been around for over 40 years! What they offer is totally experiential and video content is able to convey the feelings their potential clients have for what it is they offer. Some videos need to explain and show intricate details and elaborate plans. But most promotional videos need to convey Continue Reading
2017 San Diego Small Business Marketing Breakthrough
Have you noticed how outrageous headlines have gotten these days? Sadly, when the headline does not deliver, over time, people don't trust any of them to convey what might lie behind them. So, here we are promising a "2017 San Diego Small Business Marketing Breakthrough." Lets break it down for you as quickly as I can: Continue Reading
Plotagraph Animated Still Photography is a Game Changer
In todays' rough and tumble small business world, you have to be an expert at your business and a marketing genius. Fortunately, there is a plethora of consultants who can fill in any skill gap you may have. For instance, I am bad with accounting but I need to know what is going on in my small business at a moments notice. Thats why I hired a bookkeeper directly connected with the CPA who does my taxes! But I digress... We bring to you, the above average small business, brewery, club, association, community, etc., a complete set of cutting edge creative content tools to help you, not just stand out from the crowd, but tower over them! Plus, we're flexible. We can be a team player providing this or that, a la cart, if you will, or we can run an entire program or project for you! The choice is yours. Recently, we were chosen to beta test the most incredible, new and unique software that we have been working day and night on to perfect. It's called, Plotagraph, which is a play on Continue Reading
Photographing Sailing in San Diego
San Diego is one of America's top sailing cities and it's exciting to be down on the docks and out on the water every day I do it. As a lifelong photographer, I got into nautical imagery and sailing photography, intently, when I owned a sailing club for ten years. During that time we took trips all around the world to go sailing and of course, every day at the club was an adventure! It was also when I began to work with video making little keepsake memories for club members when they reached new levels of expertise or went on their first sailing vacation. Nowadays, I can spend hours, happily, just wandering the docks or puttering about the harbor. That's a good thing because one of my clients has me supplying them with 60 photos a month with a nautical theme! This is also making me create a large stock collection of San Diego sailing photography. Now other businesses can license them, as well, for their own social media story telling, web sites, brochures and advertising. Continue Reading