Here in San Diego, running a small business, today, requires so many talents beyond the core of what it is you do. Take social media marketing; where traditional businesses are slow to adapt while new competitors solely built out of a loyal social media following are growing their businesses in ways the traditionalists can’t fully grasp. That’s why it makes sense to get a professional to consult on ways you can compete in this brave new world.
Here is what I’ve found in nearly 30 years of independent consulting for small business marketing, with more than 20 of it spent online – you can’t possibly run your day to day business and do a great job of marketing yourself online. Oh sure, you’ll run across an occasional super star who does. But for the rest of us, the effort falls short. And of course, as you already know, a consultant is going to be far less cost than an employee.
While we can design and execute a proven marketing plan via social media, we’ve got to, first, back up for a moment. If you do not have the assets to deploy in this effort it will fail like it does for so many. Today, assets are the content you will share to develop a loyal and engaged following; the written word, the video vignette and strong visual content to develop your businesses voice and character.
The problem for most San Diego small business is they think these types of professional services are way beyond their budgets. Even ten years ago most of the production of visual and image content was prohibitively expensive for a small business to be able to afford. Times change! When we come to your business we’re prepared to capture a large variety of image content in a wide range of formats that we can use to develop our plan for social media:
- Still Photography
- Living Photography – Cinemagraph and Plotagraph techniques
- Time-Lapse Video
- Video interviews / business portraits
We get it all done at once! This type of multi-style image gathering allows us to efficiently produce and deliver a variety of content ready to be deployed via not only the daily operation of your presence on social media but in the advertising channels there as well.
In fact, many small business have us provide end to end management of their social media from production of image and graphic content to blog writing, and day to day management of the social channels most effective for the kind of business you run.
We recommend a quarterly package of fresh image content designed around an overall voice and character strategy based on your goals, ie. online sales or subscriptions, store visits, enrollments, loyalty programs. We come to your business 4 times a year for a few hours of image gathering. Produce and package it all up so its easy to use. Lets start something great! Contact me today. Don’t let another day slip by!
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