I've worked with small businesses for the past twenty years providing internet marketing services. The first ten years were a remarkable time when the competition was just heating up. The second twenty have seen maturation in this media which means if you are a small business in San Diego, you've got to work smarter than others to succeed more than ever before. A common thread has tied all of this time together; content is king. On one hand, the written word is more powerful now than ever before. On the other hand, engagement with people is more important now, too. Search engines have all the time in the world to read and index the written word, giving high scores to those who provide a depth of knowledge to those who seek it out. Social marketing is every bit as important as search marketing for small businesses now. Social is where you engage with people and people don't have the time to read. But well timed, short, visual messages can provide the basis for engagement with your Continue Reading